I had the pleasure to bring some help to the Koto team, in the process of Babbel’s new look.
My job came down to conceptualize variations of key visuals. That embraced different aspects of the brand.
The rebranding comes from the idea of Babbel being a modern app, with a more structured approach compared to its competitors.
So, we had to work on these two factor, that are actually a great complement in nowadays language learning platforms. Make it engaging to use but with a solid base to actually have that improvement in your experience of learning a new language.
