I had the pleasure to bring some help to the Koto team, in the process of Babbel’s new look.
The rebranding comes from the idea of Babbel being a modern app, with a more structured approach compared to its competitors.
So, we had to work on these two factor, that are actually a great complement in nowadays language learning platforms. Make it engaging to use but with a solid base to actually have that improvement in your experience of learning a new language.